Experience
Growth Leadership Across Brands, Categories & Customers
With direct and partnership experience spanning more than 100 global brands, I bring a unique blend of corporate leadership and startup agility—guiding businesses through growth, transformation, and market differentiation. From building high-performing marketing organizations and in-house agencies to leading in complex, regulated industries, I deliver strategies that drive real results. I’m also a seasoned DE&I leader, LGBTQ+ advocate, and non-profit board member with a decade of fiduciary experience. As a company spokesperson, industry mentor, and facilitator, I help brands and teams navigate change, unlock opportunity, and lead with purpose.
Achieved 2x revenue growth by driving strategic expansion and operational discipline
Brought in as a strategic executive partner to position an early-stage DTC wellness brand for rapid, scalable growth. Led core business functions — including marketing, product development, finance, and operations — in close collaboration with the Founder. Spearheaded financial planning and operational infrastructure to expand revenue channels, elevate brand differentiation, and build a high-performing, customer-centric product ecosystem.
Repositioned the brand, launched a U.S. go-to-market strategy, and secured the first B2B client
Recruited by the CEO of a data-driven digital experience company to lead global expansion and launch a new SaaS offering across the U.S. and Europe. Built and scaled cross-functional teams, refreshed global brand positioning, and developed go-to-market strategies to accelerate international growth and market penetration.
Pioneered Launch of Digital-First Clean Energy Brand with Values-Driven Growth and DE&I Leadership
Led the end-to-end launch and product development of the first digital-first clean energy subscription service — shaping brand and product positioning, visual identity, customer experience, and executing a fully integrated omnichannel marketing strategy. Also spearheaded the company’s B Corp certification and built a comprehensive DE&I strategy and platform to ensure values-driven growth and long-term impact.
Built the Most Recognized Cannabis Brand Through National Advertising, Integrated Marketing, and In-House Agency Leadership
As Chief Marketing Officer, led all marketing for the nation’s leading cannabis retailer — from out-of-home and in-store to digital and delivery — and built the brand’s first in-house agency. Launched the industry’s first national advertising campaign, navigating complex regulations to position the company as the most recognized and trusted name in cannabis.
Driving Growth for Top-Tier Brands Across Industries, Product Categories, and Customer Segments
Testimonials
-
Future Method
“David is more than just a strategic leader — he’s a true partner. His clarity, operational focus, and marketing expertise have helped shape Future Method into a more customer-driven, scalable brand, and his impact continues to guide us toward long-term growth and category leadership.”
Dr. Evan Goldstein, Founder & CEO
-
NG Data
“David was an exceptional partner during a pivotal time — his strategic vision and marketing leadership were instrumental in launching our SaaS platform in the U.S. and laying the groundwork for global growth.”
Doug Gross, CEO
-
Media Logic
“I’ve had the privilege of working with David for over two decades across some of the most innovative brands and sectors. His marketing excellence is matched only by his sharp business acumen and leadership. David has a rare ability to align brand strategy with business goals — whether scaling a startup or navigating the complexities of a global organization, he consistently delivers clarity, impact, and results.”
David Schultz, Founder & CEO